In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we in order to to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media for instance billboards and transit alerts. Essentially any marketing media that delivered electronically is considered digital marketing techniques.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the online marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to plug in to their digital brethren. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising generally has are just looking for marketing connection.
Why the main focus on Digital Media?
The shift to digital media is going to be driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for a digital marketing team. Most digital media, including websites, social media and mobile advertising a lot easier to track than traditional marketing media such as print advertising.
For business owners, great shape of digital advertising can be very low cost you. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are open to businesses any kind of size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new opportunity.
For consumers, the fast pace of life makes digital advertising a may. When consumers might be need of products and services, gone are the days of thumbing any phonebook to find them. Now, we whip out our smart phones or take a look at our computers for answers – all of us find them fast.
Digital Marketing 2020
1970 N Hartford St #102, Chandler, AZ 85225
(480) 210-2178